Audience intelligence

Finally see
who's watching.

Know how many people pass each screen, how long they stop, and what catches their eye. Real audience data for retail, transport, and every space your network reaches.

Privacy by design · No video leaves the device
The MeasurementWestfield London · Zone A · Today

From passer-by to verified impression.

Passers-by · OTS
34,590
Detected · on-device
12,400
Engaged · 2s+ dwell
4,850
Verified impression
2,847
Avg attention1.82s
Calibration confidence94%
Busiest hour1:00 PM
Audience-triggered playback

Detect the audience. Trigger the right creative.

Creative swaps in real time as the audience in front of each screen changes — no manual scheduling. Detected on the device; no faces stored.

Westfield London · Zone A · Live
What you see

Four simple numbers about your audience

Everything is worked out on the device next to your screen — no video leaves the hardware. You see numbers, your customers see a camera that respects them.

How many people pass by

A real count of the people in front of each screen — per screen, per zone, per hour. Every number comes with a confidence score so you can see how strong the signal is.

How long they stop

Dwell time grouped from a quick glance to a long stop (0–5s, 5–15s, 15–30s, 30–60s, 60s+). See the difference between people walking past and people genuinely engaged.

Who's actually watching

We pick up when someone turns toward the screen and how long their attention stays there. The clearest signal of whether your content is working.

When and where they show up

Aggregate patterns by time of day, day of week and location. Get a feel for your audience without ever identifying a single person.

API-First Design

Built for integration, not isolation

Plug audience data into the tools you already run — CMS, analytics, scheduling. Clean endpoints for who's there, who's watching, and what's coming next. Integrate in hours.

GET/v1/audience/{zone_id}/ots47ms
GET/v1/audience/{zone_id}/dwell52ms
GET/v1/audience/{zone_id}/attention63ms
GET/v1/audience/forecast120ms
POST/v1/webhooks31ms
The Measurement

Understand the audience, not just the screen

Counts, dwell time and attention for every screen and zone. The numbers retail teams, store ops and media partners can plan and price against.

34,590
Total OTS today
1.82s
Avg attention
+12%
vs last week
94%
Confidence
Capabilities

Everything the network needs

Built for the retailers, integrators and networks who actually run the screens.

Real audience numbers

Count the people who actually walk past each screen — not guesses or hardware ping counts. Every number comes with a confidence score.

Who stops, who watches

How long people stay, when they look up, and what catches their eye. The whole engagement story for every screen and every zone.

Per-screen, per-zone insight

Break audience down by zone, store, region, or the whole network. See which screens earn their footprint and which ones don't.

Tomorrow's audience

90 days of history plus forward forecasts. Plan for the audience you'll have, not just the one you had.

Clean API

RESTful endpoints, webhook events, OpenAPI 3.0 spec. Feed audience data into whatever stack your team already runs.

Privacy by design

No faces stored. No personal data. Edge-processed and GDPR-aligned — your customers see a camera that respects them.

Why the numbers are right

Tuned to your space

We map exactly where each screen is, where the camera sits, and which area in front of it counts. That's how a person walking past becomes a number you can rely on.

01
Where the camera sits
Position, angle and field of view
02
Where the screen is
Display size and orientation
03
Where to count
The area in front of each screen
04
The numbers
People, dwell, attention — with confidence
Video is processed and discarded on the device. Only the anonymous numbers ever reach the cloud.
How It Works

Up and running in minutes

Sign up, point the camera, watch the data land.

1

Install

Drop the edge app onto the player you're already running. Standard hardware, off-the-shelf camera.

2

Set up

Point the camera, mark the area in front of each screen. Ten minutes per location.

3

Watch the data

Real audience numbers start landing in your dashboard — and in any tool you connect via API.

Developer Experience

Clean APIs. Clear docs. Fast integration.

Everything you need to pipe audience data wherever it has to go. OpenAPI 3.0 spec, clean endpoints, real-time webhooks.

  • RESTful API with OpenAPI 3.0 spec
  • Webhooks for live audience events
  • Forecast and history endpoints, ready to query
  • Sandbox environment for testing
audience.js
// Get live audience data for one zone
const response = await fetch(
  "https://api.signiq.cloud/v1/audience/zone_8k2Lp9x/ots",
  {
    headers: {
      Authorization: "Bearer sk_live_...",
    },
  }
)

const data = await response.json()
console.log(data.ots_count, data.confidence)
// → 2,847  0.94
FAQ

Measurement questions, answered

What is SignIQ Measure?

Measure turns the screens you already run into a calibrated audience measurement network — reporting opportunity-to-see (OTS), dwell time and attention for every screen and zone, aligned to MRC OOH, IAB Europe in-store and IAB/MRC attention guidelines.

How does it measure the audience?

A lightweight edge app runs on the media player you already use, with a standard off-the-shelf camera. It detects presence, dwell and attention on the device and sends only aggregated, anonymised metrics — no images or faces ever leave the player.

What is a verified impression?

A verified impression is one backed by measured audience presence and attention rather than an assumption. SignIQ owns the audience measurement; your CMS or retail media platform owns proof-of-play and impression accounting. Together they produce impressions your retail media partners can trust.

Why can I trust the numbers?

Every deployment is calibrated to its space — camera position, screen placement, and the exact zone that counts. Every metric carries model and calibration lineage plus a confidence score, so the data stands up to the scrutiny retail media buyers apply.

Stop guessing. Start measuring.

Set up your first screen in minutes. Real audience data flowing into your dashboard the same day.